How we Sold 60% of Callista’s Luxury Apartments in 9 Months with Targeted Ads
Callista is a high-end luxury apartment project in Mangalore, starting at ₹4 crore. With a narrow target audience of ultra-affluent individuals, Citadel Developers faced significant challenges in generating leads in a market dominated by larger players. Additionally, their outdated and slow website hindered effective communication and lead capture.
Period: Sep 2022 – Jun 2024
Leads: 3000+
Growth: 60% aprtment sold in first 9 months.
Location: Mangalore, India.
Problem
Citadel Developers had no digital presence when they approached us. For Callista, they needed to connect with a highly niche audience of affluent buyers, a challenging task given Mangalore’s market dynamics. Their existing website lacked optimization, and competitors were outshining their efforts, stealing traffic and leads.
We created a digital marketing plan for Citadel Developers, focusing on building their brand and generating quality leads. We developed a strong brand identity with premium ad creatives that appealed to high-net-worth individuals and emphasized the exclusivity of Callista. We built a fast, user-friendly landing page to improve conversions. For Google Ads, we targeted luxury keywords and international audiences while also running competitor campaigns to improve visibility. On Meta platforms, we tested various ads and scaled the most successful ones, along with remarketing to re-engage prospects. YouTube ads were used to keep Citadel top-of-mind and nurture leads. This strategy helped Citadel stand out in Mangalore’s luxury real estate market and attract high-quality leads.
Strategy
Results
1
+
Quality
Leads
Leads
₹
0
Cost Per
Lead
Lead
1
%
Callista Flats sold
in 9 months
in 9 months
Campaign Insights
CRO-Optimised Landing Page
Assets used for the project
