How Ezwaz Technologies Achieved 4X ROAS in a Competitive Airport Transfer Market In USA.
Ezwaz Technologies provides luxury airport pick-up and drop services in the USA, catering to high-end business professionals. They operate at two major airports: Baltimore/Washington International (BWI) and Washington Dulles International (IAD), offering a seamless limousine service for their premium clientele.
Period: Apr 2023 – Jun 2024
Leads: 1270+
Cost Per Lead: US$29 for BWI Airport | US$98 for IAD Airport.
Growth: 4X ROAS*
Location: United States.
Challenges
Ezwaz Technologies faced intense competition in the luxury transport space and struggled to differentiate its services for ultra-wealthy professionals. With high competition in the USA market, they needed to create targeted, cost-efficient campaigns to attract premium customers while keeping their lead costs manageable.
We developed separate landing pages for each airport (BWI and IAD) and launched location-targeted campaigns across the USA to capture leads from travelers flying into these airports. Given the competitive nature of the market, we offered seasonal discounts to attract bookings. To optimize costs, we scheduled campaigns during peak hours based on previous campaign data, reducing CPL by targeting high-conversion times. This approach helped generate 747 leads for BWI at $37 CPL and 440 leads for IAD at $43 CPL.
Strategy
Results
Bookings
Ad Spent
Campaign Insights
